Crooked Seamz is an Etsy shop that sells handmade quilts, whale stuffed toys (and other endangered animals), and more home decor, all created from upcycled denim.
The purpose of this new branding was to reach both women and men; the ideal customer finds value in uniqueness, cares about the environment and has strong family bonds. The owner wanted to have a purpose behind every choice of color and typeface and to achieve a cohesive look through all her channels and activity.
The logo is a monogram with the business initials that looks like a tiny, cute whale. This sums up the core of the brand: the nature-concerned and the creative sides of this business altogether.
“I am so thankful I had the opportunity to work with Elena as she designed the branding for my business. She was so patient with all my questions, and she has a wonderful ability to pick up on those things that I wanted, but couldn’t articulate. I really appreciated that she was willing to use the aspects that I firmly wanted, but she also abounded in creativity in areas that I had no clear idea about. She is generous with her time, efficient with her communication, and excellent in her artistry. I will be utilizing her abilities as often as I can.”
— Shiloh Stone, owner of Crooked Seamz