Branding isn’t just creating a pretty logo. The brand is the personality of a business or company: not only how it looks but also how it does things, how it interacts with clients and customers, its voice, its values and ethics.
I take care of the visual part of branding, and that includes a logo, yes, along with other elements like submarks, patterns, illustrations or icons, color palette and typefaces. But I do it with purpose and strategy, and I work hand in hand with my clients to make sure their visual identity works as a whole with their vision, their personality, ideal clients and overall brand.